The University Record is published weekly during the regular academic year, except during scheduled universitywide breaks. We serve thousands of active and retired faculty and staff with news and features covering the diverse university community. More than 20,000 copies of each issue are distributed through the U.S. mail, campus mail and 70 racks on U-M's Ann Arbor, Flint and Dearborn campuses.
Call 734.764.4342 to reserve advertising space. Our advertising agreement doesn’t bind you to a specific size ad, nor are you obligated to run your ad more than once (but you’ll likely get better results if you do). We ask that you complete an advertising agreement so the university may bill you after your ad has run. You may FAX the completed agreement to 734.764.7084.
Download and print (or complete onscreen) a pdf version of the Record Advertising Agreement>
Our publication deadline is 5 p.m. Monday one week prior to the issue in which you would like your advertisement to appear.
Ads may be designed in greyscale or color. There is a $100 additional charge to publish color ads. Please provide your artwork to us as pdf files. Be sure that all images within your ad are greyscale tiffs (for greyscale ads) or color tiffs (for color ads), and that all fonts have been 100 percent embedded. Distill your pdfs with Adobe setting Press Quality or equivalent. You may e-mail your files to recordads@umich.edu.
Ads are sold in one-, two-, three-, four- and five-column widths, with a four column-inch minimum. You may create your ad in one-half-inch vertical increments, with a minimum of two vertical inches. Full-page ads are available, and are five-column by 15 inches. There is an 8 percent discount applied to full-page ads; final costs for such are $1,184 for U-M advertisers and $1,418 for non-U-M advertisers.
Column widths are:
Ads are measured in columns and vertical inches. Half-inch sizes are available, and there is a four column-inch minimum.
Your 1/4 page (19 column inches) or larger University Record print ad (or color ad valued at $335 for U-M advertisers, $401 for non-U-M advertisers) will entitle you to expose your message online. Your 728 pixel wide x 90 pixel tall (IAB Leaderboard size) color jpg or gif graphic, with a link to your website, will rotate with those of other advertisers from the current issue; the frequency of appearances of your online ad will be relative to the size of the print ad purchased. Each ad will appear on University Record online Web pages for 10-second intervals, after which time the ad will be replaced by the next ad in the queue.
Online ad creation is the responsibility of the advertiser, and ads are due by 5 p.m. Monday one week prior to publication. Deliver to recordads@umich.edu.
Online ads are not available as a standalone purchase.
Our rates for University units is $17.16 per column-inch. For non-university advertisers, the rate is $20.55 per column-inch. Although the actual maximum height of an ad is 15 inches, we note a 11-inch maximum height on the rate table below to discourage ads that leave insufficient space for a reasonable amount of editorial content above. Ads of any column width are available at the 15-inch maximum height. There is a $100 additional charge for color ads. Please call 764-4342 or e-mail recordads@umich.edu if you have questions or require clarification.
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Advertising Rates.
University rates precede non-University rates. |
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|---|---|---|---|---|---|
| Inches | Columns | ||||
| 1 | 2 | 3 | 4 | 5 | |
| 1 | -- | -- | -- | $ 69 / 82 | $ 86 / 103 |
| 1.5 | -- | -- | $ 77 / 93 | $ 103 / 124 | $ 129 / 154 |
| 2 | -- | $ 69 / 82 | $ 103 / 123 | $ 137 / 164 | $ 172 / 206 |
| 2.5 | -- | $ 86 / 103 | $ 129 / 154 | $ 172 / 206 | $ 215 / 257 |
| 3 | -- | $ 103 / 123 | $ 154 / 185 | $ 206 / 247 | $ 257 / 308 |
| 3.5 | -- | $ 120 / 144 | $ 180 / 216 | $ 240 / 288 | $ 300 / 360 |
| 4 | $ 69 / 82 | $ 137 / 164 | $ 206 / 247 | $ 275 / 329 | $ 343 / 411 |
| 4.5 | $ 77 / 92 | $ 154 / 185 | $ 232 / 277 | $ 309 / 370 | $ 386 / 462 |
| 5 | $ 86 / 103 | $ 172 / 206 | $ 257 / 308 | $ 343 / 411 | $ 429 / 514 |
| 5.5 | $ 94 / 113 | $ 189 / 226 | $ 283 / 339 | $ 378 / 452 | $ 472 / 565 |
| 6 | $ 103 / 123 | $ 206 / 247 | $ 309 / 370 | $ 412 / 493 | $ 515 / 617 |
| 6.5 | $ 112 / 134 | $ 223 / 267 | $ 335 / 401 | $ 446 / 534 | $ 558 / 668 |
| 7 | $ 120 / 144 | $ 240 / 288 | $ 360 / 432 | $ 480 / 575 | $ 601 / 719 |
| 7.5 | $ 129 / 154 | $ 257 / 308 | $ 386 / 462 | $ 515 / 617 | $ 644 / 771 |
| 8 | $ 137 / 164 | $ 275 / 329 | $ 412 / 493 | $ 549 / 658 | $ 686 / 822 |
| 8.5 | $ 146 / 175 | $ 292 / 349 | $ 438 / 524 | $ 583 / 699 | $ 729 / 873 |
| 9 | $ 154 / 185 | $ 309 / 370 | $ 463 / 555 | $ 618 / 740 | $ 772 / 925 |
| 9.5 | $ 163 / 195 | $ 326 / 390 | $ 489 / 586 | $ 652 / 781 | $ 815 / 976 |
| 10 | $ 172 / 206 | $ 343 / 411 | $ 515 / 617 | $ 686 / 822 | $ 858 / 1028 |
| 0.5 | $ 180 / 216 | $ 360 / 432 | $ 541 / 647 | $ 721 / 863 | $ 901 / 1079 |
| 11 | $ 189 / 226 | $ 378 / 452 | $ 566 / 678 | $ 755 / 904 | $ 944 / 1130 |
| NOTE: Full page ads (5c (9.463") x 15") are available at $1184 / $1418 . These rates reflect an 8% discount from the rate card. | |||||
U-M research units may advertise for participants in studies in the Studies Seek subjects section of the publication. These announcements are textual insertions of three to four sentences that define briefly the criteria for the requested participants, the activities that the participants are required to complete, the compensation for the completion of he activities, and the contact information. The charge for a single insertion is $30 per issue. Requests for insertions of an announcement in the Studies Seek Subjects section should be e-mailed to recordads@umich.edu, and must include complete chartfield and contact information. The Record will reply to your message with a confirmation of its receipt; if you do not receive a confirmation, please contact the Record office at (734) 764-0105.
An effective announcement reads as follows:
"Men ages 18-45 who are not on medication are needed for a study on exercise and cardiac health. Requirements include questionnaires, simple exercise and two blood withdrawals. Compensation is $400 upon completion. Call Sally at (734) 555-5555 ext. 24 or e-mail xxx@umich.edu."
The deadline for receipt of study materials is 5 p.m. the Tuesday before the intended publication date.
Careful design and attention to mechanical details can increase the effectiveness of your campaign. Please consider the following as you prepare your ad.
It's important that b/w ads are devoid of color information (other than black). There are many ways to create a greyscale image; some are better than others. If you are working in Photoshop, we suggest the following steps:
1) Size the image to its final dimensions, with a resolution of 300 dpi
2) Convert to Lab Color: Image>Mode>Lab Color
3) Select the Lightness channel in the Channels palette
4) Convert to Greyscale: Image>Mode>Greyscale
Adjust the image to conform with the following tonal values:
Highlight: 4 percent
Midtone: 35-38 percent
Shadow: 93 percent
Anything greater than 90 percent will print solid.
Unsharp Mask is a powerful Photoshop tool that will increase the detail and clarity of your finished photo. We suggest:
Filter>Sharpen>Unsharp Mask
Amount: 200
Radius: 2.5
Threshold: 2
Click OK to complete.
Images with your color ad should be processed as CMYK, with a resolution of 300 dpi. For best reproduction, we suggest this Photoshop Unsharp Mask technique:
Convert image to Lab Color mode: Image>Mode>Lab Color
Select Lightness Channel only
Filter>Sharpen>Unsharp Mask
Amount: 350
Radius: .8
Threshold: 5
Click OK to complete
Convert image back to CMYK mode: Image>Mode>CMYK
Select all four channels in Channels palette
Filter>Sharpen>Unsharp Mask
Amount: 65
Radius: 2.5
Threshold: 2
Click OK to complete
Type size minimum: For readability and clarity, use 6 point type or greater.
Color text should be 10-point or greater and contain only two of the process colors (CMYK). Reverse type on a tinted background should be 10-point or greater on a background containing at least a 60 percent tone value. Type reversing out of a four-color background should be avoided whenever possible. We recommend that you do not use serif fonts when reversing type.
Material should compensate for a 18-23 percent dot gain in a 50 percent dot area.
Color pictures and graphics should be CMYK (process colors). Pixel-based pictures and graphics should be at least 200 dpi. Bitmap art should be no less than 600 dpi; 1,100 to 1,200 is preferred.
Color images should be adjusted using the following parameters as a guide.
Highlights Midtone Shadow
Cyan: 4% 38% 56%
Magenta: 3% 30% 49%
Yellow: 3% 30% 49%
Black: 0% 2% 90%
Dot gain averages with the dot gain in a 50 percent tint area:
Cyan: 19%
Magenta: 19%
Yellow: 17%
Black: 15%
Ink Saturation: Total area coverage maximum should be 240 percent to 260 percent with one solid. Secondary color shouldn't exceed 75 percent. Recommended screen tint minimum 10-20 percent and maximum 70-80 percent. A 75 percent screen tint will print solid. The combined screen tints shouldn't exceed 260 percent.
Target Ink Densities:
Cyan: .90
Magenta: .90
Yellow: .85
Black: 1.05. (Subtract 3-5 points for dryback measurement)
When creating the final pdf for transmission to the Record, please use Press Quality settings.
The Record reserves the right to reject or cancel any advertisement. Advertising will not be accepted for political candidates or issues, tobacco or alcohol products, or items contradicting the university's mission.
The Record is not responsible for late submissions.
Publication does not imply endorsement.
The advertiser assumes all liability for content. Ads must be clearly recognized as such. If not, they will be labeled ‘Paid Advertisement.’
Placement is at the editorial staff’s discretion.
Cancellations and alterations cannot be made after 5 p.m. seven days prior to publication.
| 2011 | |
|---|---|
| September | 6, 12, 19, 26 |
| October | 3, 10, 17, 24, 31 |
| November | 7, 14, 21 |
| December | 5, 12 |
| 2012 | |
| January | 9, 16, 23, 30 |
| February | 6, 13, 20 |
| March | 5, 12, 19, 26 |
| April | 2, 9, 16, 23, 30 |
| May | 7, 21 |
| June | 11, 25 |
| July | 9, 23 |
| August | 13 |
| 2012 | |
|---|---|
| September | 4, 10, 17, 24 |
| October | 1, 8, 15, 22, 29 |
| November | 5, 12, 19 |
| December | 3, 10 |
| 2013 | |
| January | 14, 21, 28 |
| February | 4, 11, 18, 25 |
| March | 11, 18, 25 |
| April | 1, 8, 15, 22, 29 |
| May | 6, 20 |
| June | 10, 24 |
| July | 8, 22 |
| August | 12 |
Marc Stephens, instructional multimedia developer, Medical School, on what it takes to get in shape: "Both feet, in the water, go … because there is no other way to do it."
